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Date: Mon, 7 Jul 2025 08:44:11 -0400
From: Tony Ulwick <info@strategyn.com>
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To: nduati@kckglobal.net
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Subject: 4 things product teams must get right
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Whether you=E2=80=99re creating a product, service or software solution, th=
ere are 4 things your planning and development teams must get right...

Innovate with Strategyn (https://go.strategyn.com/e3t/Ctc/GI+113/d5nchN04/V=
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Hey there, Ed,

Whether you=E2=80=99re creating a product, service or software solution, th=
ere are 4 things your planning and development teams must get right:

- Conceptualize the product to be developed for the target market.
- Engineer/architect the product to perform the core functional job it is i=
ntended to perform.
- Enable the user to effectively interact with the product.
- Design the customer experience to support users/others as they interact w=
ith the brand, company and product throughout the product=E2=80=99s lifecyc=
le.

And you=E2=80=99re more likely to nail each of these tasks using Jobs-to-be=
-Done.

Check out how JTBD brings new, deep insights to product development (https:=
//go.strategyn.com/e3t/Ctc/GI+113/d5nchN04/VVT7TY2fcc1SN2phBnPZxg7MW6N147h5=
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W6vkrpb5MXj1YW6sZ1Ry87MkhnW6TczFn2hMfdWf1dhTMj04 ) .

READ MORE
(#top)

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velopment" src=3D"https://go.strategyn.com/hs-fs/hubfs/Imported%20sitepage%=
20images/JTBD_Product_Development_Image_newsletter.png?width=3D1200&amp;ups=
cale=3Dtrue&amp;name=3DJTBD_Product_Development_Image_newsletter.png" style=
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   =20
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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
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"font-family:Tahoma, sans-serif; font-size:16px; color:#414241; word-break:=
break-word; padding:0px 30px"><div id=3D"hs_cos_wrapper_module-1-0-0" class=
=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp=
er_module-1-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_rich_text" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_t=
ext"><p style=3D"mso-line-height-rule:exactly; line-height:175%; margin-bot=
tom:10px">Hey there, Ed,<br><br>Whether you=E2=80=99re creating a product, =
service or software solution, there are&nbsp;<strong>4 things your planning=
 and development teams must get right</strong>:</p>
<ol style=3D"mso-line-height-rule:exactly; line-height:175%">
<li>Conceptualize the product to be developed for the target market.</li>
<li>Engineer/architect the product to perform the core functional job it is=
 intended to perform.</li>
<li>Enable the user to effectively interact with the product.</li>
<li>Design the customer experience to support users/others as they interact=
 with the brand, company and product throughout the product=E2=80=99s lifec=
ycle.</li>
</ol>
<p style=3D"mso-line-height-rule:exactly; line-height:175%"><strong>And you=
=E2=80=99re more likely to nail each of these tasks using Jobs-to-be-Done.<=
/strong><br><br>Check out how&nbsp;<a href=3D"https://go.strategyn.com/e3t/=
Ctc/GI+113/d5nchN04/VVT7TY2fcc1SN2phBnPZxg7MW6N147h5yJNQjN7zrx1W3qgz0W95jsW=
P6lZ3mDW3JqgBJ7w6H2lMR1zVb8ZN0BW6kvDjY4ydppGW1r3nMb7wwwykN8kgtdr-G93CW1L7Gm=
k4dBtXCW8F5JsG177BZGW4SqB6V5cWYHMW3b8f1x2dRFx5W2yyQ1D2b8-_wW7ZkNrD51Kbk9W93=
13yY7z1lk3W4_ZfC_7Mx_6MW1-KhfL9bD9FvW8Nr_vw72_Zp2W6ZhhC869rk2DVQw8Z43M21ZwW=
5TZf_x4CGs9mF8LWJQfFSCNW91LR7w5g1g4KW8zZ3nf6r-7R5W2KF3D41XTKQQW5_Bj-n3W_cSk=
W1z7vCf58SNJZV9BLCx5MxlmFW7CY59C5hRVZSMvMxj3N8HPgW7_5Y3d3JpHzpW82bbg84Wm9kQ=
VRrJN83D2HkRf7ys8bn04" target=3D"_blank" rel=3D"noopener" style=3D"color:#5=
e2569" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"o0Rwad9O">JTBD brings ne=
w, deep insights to product development</a>.</p></div></div></td></tr></tbo=
dy></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Tahoma, sans-serif; font-size:16px; color:#414241; word-break:bre=
ak-word; padding:20px 20px 10px"><div id=3D"hs_cos_wrapper_module_171260833=
83816" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=
=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"border-collapse:separate!important">
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ont-family:Tahoma, sans-serif; font-size:16px; color:#414241; word-break:br=
eak-word; border-radius:7px; cursor:auto; background-color:#5f2569; mso-pad=
ding-alt:12px 18px">
        <a href=3D"#top" target=3D"_blank" style=3D"color:#00a4bd; font-siz=
e:16px; font-family:Tahoma, sans-serif; Margin:0; text-transform:none; text=
-decoration:none; padding:12px 18px; display:block" data-hs-link-id=3D"0" d=
ata-hs-link-id-v2=3D"JtbTEG46">
          <strong style=3D"color:#ffffff;font-weight:normal;text-decoration=
:none;font-style:normal;">READ MORE</strong>
        </a>
      </td>
    </tr>
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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Tahoma, sans-serif; font-size:16px; color:#414241; word-break:=
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